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THE ZEDDY WILL TAKEOVER

By Niara Johnson & Tatiana Tait | Photographer: Christian Traver @christiantravernyc | Stylist: SIR Darryl @Sir.darrylneal ⠀| Make-Up Grooming: Maya Denise @mayadenisemakeup | Barber Grooming: Omarion Fanus @om.arii @afg.omari | Photo Assistant: Malachi Smythe @malachismythe & Noah Boykin @noahsai⠀| Stylist Assistant: Brandon Bertrand @brandon_lindo1

Zeddy Will is all about breaking boundaries. The young social media star from Queensbridge, New York, is making waves in the music industry and is also diving into fashion. He’s already made a name for himself online with his viral memes and entertaining content.

ZEDDY WILL full look by @i4niclothing

Now, he is stepping into music with hit songs like Twerking Wit Ya Friends and Cha Cha, which have sparked dance trends across social media. With a rising fanbase, Zeddy is at the top of his game and isn’t planning on slowing down. The rapper shared how he’s been able to carve out his own unique path in music.


“I just started rapping on TikTok, rapping on Instagram and people were like ‘yo, you could rap’,” he said while discussing his transition into music.

The mogul-in-the-making has a way of making it look easy as he has been kicking down doors of unprecedented success in his career. His song “Cha Cha” has amassed over 3.9 million views on YouTube and continues to grow, while his catchy hit “Twerkin Wit Ya Friends” has garnered over 400,000 views on its audio version alone. Fans have joined in on the fun by creating dance moves to his music, contributing to his viral presence across all platforms. Even celebrities are getting in on the action, with rapper Fivio Foreign and popular online streamer and influencer Kai Cenat showing off their best moves to Zeddy’s infectious songs. Zeddy recognizes the importance of leveraging the internet to his fullest advantage.

ZEDDY WILL full look by @i4niclothing

“I learned the cheat codes [from the] internet… I throw it into the music, knowing certain s—t to say in a song that will have people on the internet like ‘Oh what he just say’… certain beats to choose… and I post a lot… the more people see you and hear you the more they cling on to your voice.”

His energetic beats and catchy flow draw inspiration from rap legend Eminem and rapper NLE Choppa, influencing his own unique sound.

“I like to make people laugh, have fun, and dance, that’s my style,” he proudly explained. “One of my favorite old artists is Eminem and I say in this new day and age NLE Choppa. His music is just fun, makes you want to dance, it makes you want to move… in terms of the music I don’t have no other inspirations. I feel like my thing is whatever feels fun to me… I don’t really see a lot of people doing the type of music I’m doing now.”

Stepping into the world of fashion isn’t a mere walk in the park; yet, it’s something that has sparked the 22-year-old entertainer’s interest. During the photoshoot for the cover of JUCE Magazine’s Music and Fashion issue Will wore pieces from designer Saturn’s clothing line, What Happened To God. The young designer’s apparel for the photoshoot signified a baggy and gloomy edge. The hit-maker flaunted a white and gray tie dye-inspired graphic hoodie and baggy metallic silver ripped pants with the brand’s signature studded belt– while Saturn sported his brand’s light gray slightly baggy bomber jacket, a pair of black baggy denim cargo pants, and of course, the brand’s signature blinged-out belt in black. Saturn’s brand showcases an edgy and oversized aesthetic with its loud yet subtle prints and signature iced out star belt with an embedded heart discreetly placed in the center. The apparel brand’s mission is to “create beautiful pieces for you guys to rock and help save the kids struggling with drug addiction.”

OVD Designer SATURN and Rapper ZEDDY WILL. All clothing by @whathappenedtogod

Will described his time shooting for the cover while flaunting the brand alongside Saturn, as exciting despite his nerves initially getting the best of him.

As Will enters into this new world, he admits that the fashion industry is a fresh start; however, the Cha Cha rapper revealed that he is looking forward to how his debut into the field will coincide with his current brand, including his music.

“In that photoshoot in the beginning, I was nervous,” said Will. “I felt uncomfortable because it’s a new space for me, it’s a new world. I could still be Zeddy Will, be myself, but it’s certain stuff like for the pictures you can’t be as goofy, you can’t be as animated. So, just talking to [the team on set] and them giving me advice. I love taking advice, I love learning stuff that I don’t know [because] I don’t know everything.”

Like most people, stepping into something new can seem a bit uncomfortable. However, as the shoot progressed throughout the day, Will found himself adapting and adjusting to the atmosphere subsequently sparking his interest into the world of fashion.

“I like how fashion is going to mesh into my comedy, into my music. I like this whole thing, it’s new. I don’t know what to expect later on so I don’t have that much to say but when I start to see the pictures and get more feedback from everybody else that [will see] the pictures, I’ll be able to tell more about the fashion.”

“i4ni Clothing” Fashion Designer STEVE with Rapper ZEDDY WILL wearing @i4niClothing

As far as fashion brands that grasped the influencer’s attention, Will credited French luxury fashion house, Dior. If he had the opportunity to attend the Met Gala, the French line would be the brand that he’ll be flaunting. The rapper credited the brand’s unique style.

Dior’s enticing, unique, and signature patterns piqued Will’s interest from young as he mentioned that it was one of the first designer pieces that he purchased when he began making a reasonable income.

“[Dior] is one of the fashion brands that I always [liked],” said Will. “When I first started making money that was the first [brand] that I started to buy. [I see how they put stuff] together with different artists and different models.. They [have] a unique style to them.”

Rapper ZEDDY WILL is wearing @whathappenedtogod

What’s next for Zeddy Will in Music and Fashion? Will hopes to transition into fashion reflecting on other notable rappers like Pharrell Williams, who is currently the men’s creative director at Louis Vuitton.

“Pharrell, he is one of the first artists I’ve seen really lock into [fashion]. I feel like that takes a lot of guts and I respect him because people [have known] you for music all your life and he is [on] a bigger scale, the whole world damn near knows Pharrell. For you to be that open and hopping in your fashion venture and you’re going to have a lot of critics talking about ‘oh, you’re just an artist you don’t know what you’re doing’ and he’s been able to do some really great things with Louis Vuitton,” said Will.

“For him to just be leading the way like he is and having these fashion shows and having these different artists come in and support him.. it’s just dope and I would see myself doing it too.”

ZEDDY WILL is wearing @i4niclothing

Now, what route he plans on taking in fashion in regards to either collaborating with a brand or creating his own brand, he admitted that he is unsure at the moment. However, a personal short term goal of Will is to grace the runway, which isn’t far fetched considering his physique and with New York Fashion week being around the corner. When it comes to music, Will plans on continuing to make hit records and entering into a new field for him– acting! In the next five years, we may see Will in the latest blockbuster.

“More songs, do some movies, runway stuff, all of that,” Will concluded as he reflected on his five year plan.

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