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Kendrick Lamar’s “Not Like Us” Video Sparks Surge in Business for Burger Spot

Kendrick Lamar's highly anticipated "Not Like Us" music video has had an unexpected impact, driving a remarkable 30-40% boost in business for Tam's Burgers, a beloved local eatery in Compton. This heartwarming story showcases the power of community support and the enduring connection between the superstar rapper and his roots.
Words by Jayvis Mercado

In a remarkable turn of events, the release of Kendrick Lamar’s latest music video for “Not Like Us” has ignited a surge in business for Tam’s Burgers, a beloved local eatery in Compton, California. According to TMZ, the video, which dropped on July 4th, has led to a staggering 30-40% increase in customer traffic at the Compton location.

The man behind this sizzling success is Lauro, the manager of Tam’s Burgers, who revealed that the influx of customers has been primarily driven by fans craving Kendrick’s go-to order: the bacon cheeseburger. Lauro, who has known the superstar rapper since his teenage years, expressed his amazement at Kendrick’s unwavering commitment to supporting local businesses and never forgetting his roots.

The heartwarming story has captured the attention of fans and industry insiders alike, who are praising Kendrick’s genuine connection to his hometown and his ability to use his platform to uplift local establishments. “This is the kind of thing that really shows the power of community support and the impact that a superstar like Kendrick can have when they don’t forget where they came from,” said one industry analyst.


As the news of Tam’s Burgers’ surge in business continues to spread, fans are eagerly waiting to see what other ways Kendrick Lamar will use his influence to shine a light on the businesses and people that have shaped his remarkable journey. One thing is certain: the love and loyalty between Kendrick and his Compton community is a bond that will continue to inspire and uplift for years to come.

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Kendrick Lamar’s “Not Like Us” Video Sparks Surge in Business for Burger Spot

Kendrick Lamar’s highly anticipated “Not Like Us” music video has had an unexpected impact, driving a remarkable 30-40% boost in business for Tam’s Burgers, a beloved local eatery in Compton. This heartwarming story showcases the power of community support and the enduring connection between the superstar rapper and his roots.

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