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Video Of The Week: Destroy Lonely

Emerging rapper Destroy Lonely bares his soul in the vulnerable new music video for "how u feel?," showcasing his unique blend of melodic rap and grunge-inspired angst.

Words by Javier Santiago
Photo from Destroy Lonely's official Instagram page @destroylonely, with no intended copyright infringement.

The underground rap scene has a new voice to reckon with, and his name is Destroy Lonely. Hailing from Atlanta, the 22-year-old artist has been steadily building a cult following with his emotionally charged lyrics and genre-bending sound. His latest offering, the music video for “how u feel?,” solidifies his position as a rising star with a raw, authentic approach.

Directed by Cole Bennett of Lyrical Lemonade, the video immerses viewers in Destroy Lonely’s world of melancholy and introspection. Against a gritty, industrial backdrop, the rapper delivers his introspective verses with a mix of vulnerability and defiance, his raspy vocals conveying a sense of weariness beyond his years.

What sets Destroy Lonely apart is his ability to blend elements of melodic rap, grunge, and punk into a cohesive sound that resonates with listeners seeking emotional catharsis. “how u feel?” is a prime example of this, with its distorted guitars and hard-hitting percussion providing a sonic counterpoint to the artist’s confessional lyrics.

As the video progresses, Destroy Lonely’s performance becomes increasingly unhinged, mirroring the raw emotion he pours into his craft. It’s a captivating spectacle that demands attention, a testament to his artistic growth and commitment to authenticity.

With co-signs from industry heavyweights like Playboi Carti and Lil Uzi Vert, Destroy Lonely is poised to break through to the mainstream. “how u feel?” is a compelling introduction to his unique artistry, offering a glimpse into the mind of a young artist unafraid to bare his soul for the sake of his craft.

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